![Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019 Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019](https://journals.sagepub.com/cms/10.1177/0022243719845000/asset/images/large/10.1177_0022243719845000-fig5.jpeg)
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019
![Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019 Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019](https://journals.sagepub.com/cms/10.1177/0022243719845000/asset/images/large/10.1177_0022243719845000-fig1.jpeg)
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019
![Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019 Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019](https://journals.sagepub.com/cms/10.1177/0022243719845000/asset/images/large/10.1177_0022243719845000-fig2.jpeg)
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019
![Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019 Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019](https://journals.sagepub.com/cms/10.1177/0022243719845000/asset/images/large/10.1177_0022243719845000-fig6.jpeg)
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019
![Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019 Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity - Jonathan Luffarelli, Mudra Mukesh, Ammara Mahmood, 2019](https://journals.sagepub.com/cms/10.1177/0022243719845000/asset/images/large/10.1177_0022243719845000-fig8.jpeg)